Unit 1

Information Technology
Touch screens aren´t relatively new maters as it can seem to us. They did take off at some markets such as point-of-sale-equipment because they were hard-wearing, weatherproof and simple to use.
But breaking into the consumer market was a different matter entirely. Some personal digital assistants, or PDAs, such as the Palm Pilot, had touch screens, but they had been overshadowed by the rise of advanced mobile phones that offer similar functions, combined with communications and also were more elegant that PDA.
But then Apple invited their iPod – mobile phone with touch screen where on-screen objects behave in physically realistic ways. People started to demand the same quality of design: they didn´t just want functions. This is a reason why Apple did an outstanding job with the iPhone in every aspect.
Until recently, the public might not have been ready for such interfaces as using touch screens at their desktop computers, but right now the public is ready. It´s true that there are some factors that held back touch screens such as lack of support for the technology in operating systems, but Apple and Microsoft have added multi-touch support to OS X (the operating system that powers Macs and iPhones) and Windows..
The first type of these computers were Microsoft's Surface - a computer built into a tabletop with multi-touch input – which were deployed in hotels, restaurants and casinos.
Surface uses under-the-table projection to produce the tabletop image. The screen is also illuminated from below with infra-red light, which reflects off objects in contact with the screen. These reflections are detected by cameras, also mounted beneath the table.
There are also perceptive Pixel's huge touch screens which also use cameras to detect touch inputs, but in a different way. When someone presses the sheet with a finger some of the light leaks out of the sheet at the point of contact. This light is picked up as a bright spot by an infra-red camera behind the screen. Touching the screen in many places at once results in several spots.

Unit 3

Exersice

dilute – to decrease the value of stock
top – the highest part of something
share – one of the equal of company, the part of the something that you own
performance – to do something succesfully
generated – to create by a natural process
bold – to make difficult decision
helm – the place of control
amid – in the middle of something
incentive – to start something what you want to do
ire- make someone angry
trade down to – exchange goods for another thing
revenue – all income prodused by company

Unit 4 Finance

Exersice 1
endeavor-to try very hard
adjustment-a small change made to a machine, system, or calculation
assets-the things that a company owns, that can be sold to pay debts in assets
attain-to reach a particular level, age, size etc
shareholder equity-shares in companies, especially ordinary shares; the business of trading shares
expense- money that a business spends on supplies, workers, services, etc. in order to operate
insight-a sudden clear understanding of something or part of something, especially a complicated situation or idea
liability-the amount of money that a company or a person owes
company list-to write a list, or mention things one after the other
retained earning-the part of the profit made by a company after tax has been paid that is invested in the company rather than being paid to shareholders as dividends

Exercise 2
1 Share prices attained a high of $3.27.
2 The company is reported to have assets of nearly €90 000.
3 Labour is the airline industry’s biggest expense.
4 The article gives us a real insight the causes of the present economic crisis.
5 The vast majority of capital spending by companies is financed from retained earning.
6 We had to make some adjustment to the original calculations.
7 Many investors are switching from shareholder equity to bonds.
8 Laney continues to be a great endeavor to the company.
9 We always list to please our customers.
10 These should be available from most good component suppliers and are certainly list in the Maplin catalogue.

Advantages and Disadvantages

1. A sole trader or a small business may be able to borrow money from family or friends.
Advantage: When you borow from the family you are not tied up by any terms. Moreover, you do not pay any interests, mostly. So it’s a safe way how to get money without risk of losing the roof under your head.
Disadvantage:The relationships in the family can suffer by your immature behaviour or irresponsible payments. This can lead to many disagreements.

2. Loans from a bank or a building society.
Advantage: Bank can borow you more money than family, for example, and you can get some discounts when starting business or building a house.
Disadvantage:You always have to pay the interest. When you get in some problems you have to deal with it by your own and you can lose everything, all you property.

3. Firms often lease equipment or machinery.
Advantage: When you lease the some items it brings you profit. The machinery or equipment do not have to lay in the warehouse, because they become obsolete and lose their value.
Disadvantage:In the moment of need you can not assure that you will have everything that you need.

4. Grants from central or local government.
Advantage:You are not supposed to return the grants until you break the rules. It’s an easy Access how to get “cheap money“.
Disadvantage:In order to get grants you need to make an project and fulfill the conditions.Also, you can not use the Money to another usage. Then you will have to pay them back.

eBay

The well known company, like eBay definitelly is, has announced a very big profit at the end of the second quarter of 2008 by its high at 20%. This record profit is connected with name John Donahoe, who is the new President and CEO of the company. He started a new strategy in January, which emerged an anger from the side of the individual sellers. eBay has changed its fees and feedback and that‘ s the reason for the anger. The point of the new strategy is that they give more incentives to customer’s friendly sellers, those who deliver what they promise. Acting like this, eBay is shifting more of its business away from the auction model, what it the biggest problem for individual sellers.
Moreover, eBay has quietly partnered with Buy.com in order to improve the value of its shop. This fact of cooperation might be a reason of such a big profit in the second quarter, some believe. Donahoe said that they are more interested in “buyer-retention“ metrics than the amount of sold goods.
Net revenue for the PayPal service has increased for 33 % year-over-year, since the beginning of the last year. However, eBay continues in diversifing its business line.
Ebay owns also Skype, the Internet phone service provider, that posted a 51 % year-over-year profit. The company intends to increase its annual profit and they are not afraid of world global crisis.

Unit 2 Google nový webový prehliadač a jeho priame útočenie na Microsoft.

Pred par rokmi, Silicon Valley bolo spájané s klebetami, že Google, neskôr sa stanúc primárnym vyhľadávačom, mohol vyvíjať nový prehliadač, aby súťažil s IE vytvoreným Microsoftom, alebo dokonca operačný systém aby súťažil s Microsoft Windows.
Google poprel tieto klebety a časom utíchli.
Ale keď, Sergey Brin ,spoluzakladateľ Googla ,veril v to že takto myslená úvaha nemôže byt zlou myšlienkou -nápadom.
A tak v tomto týždni bol Google spustený ako nový prehliadač, zvaný Chrome, ktorý je tiež vskutku aj novým operačným systémom. Chrome potvrdil vojnu, hoci preventívnu, v ponímaní Googlu, proti Microsoftu.
Doteraz , bol Google nesmelý pripustiť rivalitu ( zatiaľ čo šéf Microsoftu, Steve Ballmer, bol tým posadnutý ).Na webe hľadá a propaguje, Google zhruba ako Microsoft koná v operačných systémoch a úradných aplikáciách.